"好品山东"区域公共品牌赋能山东省制造业创新发展路径研究OA

[Objective]A brand is an important symbol of high-quality development and the key to promoting regional industrial transformation and economic and social development.Shandong is a large manufacturing province with a large industrial scale and a sound supply system.In recent years,the Shandong Provincial Party Committee and the Provincial Government have focused on building a regional public brand of"Remarkable Shandong".Remarkable Shandong has become a bright card for the high-quality development of Shandong.[Methods]This paper studies the path that the regional public brand of"Remarkable Shandong"can empower the innovation and development of the manufacturing industry in Shandong Province.[Results]The paper puts forward relevant countermeasures and suggestions from five aspects:improving the coordination and promotion mechanism,strengthening brand cultivation,consolidating the quality infrastructure construction,highlighting the leading role of scientific and technological innovation,and improving the strategic layout of talents.[Conclusion]The study aims to fully release the brand effect and resource advantages of"Remarkable Shandong",promote the construction of a modern industrial system and new industrialization in Shandong,and enable the high-quality economic and social development of the province.