凝心聚力,蓄势生发——法象合一视域中的企业总部建筑空间生成分析OA

With the acceleration of globalization and the intensification of enterprise competition,enterprise headquarters buildings are not only the office space of enterprises,but also an important carrier of enterprise image and culture.In this paper,taking the project designs in three different backgrounds of Hikvision Hefei headquarters,Wenzhou Mobile corporation Ouhai district headquarters and China Taiping Hangzhou headquarters as examples,how to generate architectural space and form based on urban context through the connotation and imagery of enterprise headquarters buildings is explored,and furthermore,how to make the enterprise headquarters building generated through spatial sequence and logical correlation,cultural expression and brand display,and imagery feeling and emotional sublimation can become a platform for internal employees and external customers to understand enterprise culture and ambition is discussed.