多因素联动效应对蔬菜种植大户物联网技术采纳意愿的驱动机制OACHSSCD

Based on 349 survey responses from Jiangxi province,this study employs the Technology-Or-ganization-Environment(TOE)theoretical framework and the fsQCA method to conduct a configuration analy-sis of large and specialized vegetable farmers'willingness to adopt IoT technology and systematically explore the configuration patterns and driving pathways of this willingness.The results show that the formation of high adoption willingness does not rely on a single necessary condition but rather on the synergistic interaction of multiple factors.There are nine configurations that lead to a high willingness to adopt IoT technology,which can be categorized into four types:"technology-organization"complementary driven,"technology-environ-ment"dual driven,"technology-organization-environment"all-factor driven,and"organization"driven.Tech-nological literacy appears as a core condition in most configurations,demonstrating cross-configuration univer-sality.Technological literacy exhibits a complementary relationship with complexity and perceived costs;and perceived costs and government support exhibit a potential substitution relationship.Based on these findings,it is recommended that relevant agricultural authorities coordinate their efforts and integrate multi-dimensional factors to optimize policy design,implement targeted promotion strategies tailored to farmers'diverse charac-teristics,and enhance farmers'technological literacy and reduce the adoption costs of IoT technology,thereby driving the transformation and upgrading of traditional agriculture.