劳动力流动与农村电商业形成OACHSSCD

Based on village-level data from the national rural fixed observation points from 2018 to 2020,this study systematically examines the impact of labor mobility on the formation of rural e-commerce.The results show that labor mobility,especially interprovincial labor mobility,significantly promotes the formation of rural e-commerce.Specifically,a 1 percentage point increase in the share of mobile labor is associated with an approximately 0.46 percentage point increase in the probability that a village has e-commerce activities.The cultivation effect of labor mobility on rural e-commerce is stronger in areas with higher penetration of modern communication technologies,greater distance from major highways,and higher educational attainment among village cadres.Mechanism analysis from the perspectives of sales-side and production-side transformation indicates that labor mobility,on the one hand,creates favorable conditions for e-commerce development by facilitating the formation of rural e-commerce talent and the development of the circulation sector.On the other hand,it generates demand for e-commerce marketing by promoting scaled agricultural production and the development of new agricultural business entities.Accordingly,this study suggests that rural industrial revitalization should place greater emphasis on the role of labor mobility in shaping emerging rural business formats.In labor-receiving areas,migrant workers should be guided to return home and start businesses by leveraging local advantages in emerging business formats.In labor-sending areas,support should be strengthened for innovation and development among new agricultural business entities.