文明城市创建对游客旅游感知提升的影响研究OA

By systematically optimizing the urban environment and humanistic ecology,the National Civilized City(NCC)cam-paign significantly enhances tourists'destination perception.Drawing on 333 structured questionnaires and 13 semi-structured in-terviews,this study first employs one-way ANOVA to identify the determinants through which NCC creation campaign improves tourist perception,and then uses a structural equation model(SEM)to test the relationships among the key variables.The results in-dicate that environmental and social factors are the primary drivers of perception enhancement.Within the environmental dimen-sion,sanitation improvement is positively correlated with satisfaction toward green landscapes;within the social dimension,the ele-vation of residents'civility is positively correlated with perceived friendliness.Heterogeneity analysis reveals significant perceptual differences among tourists of different origins,age cohorts and geographical regions.Therefore,NCC creation should prioritize coor-dinated upgrading of environmental quality,cultivate residents'civilized behavior,and implement differentiated service strategies so as to comprehensively elevate tourist perception and promote high-quality tourism development.