基于计划行为理论的农户亲环境耕作意愿研究OA

Farmers'implementation of environmentally friendly farming practices can effectively promote the achievement of central and local governments'goals in pollution-free and circular ecological grain production.Guided in Theory of Planned Behav-ior,this study employed questionnaire surveys,interviews,and binary Logistic regression analysis to investigate the factors influenc-ing farmers'willingness to engage in environmentally friendly farming.181 questionnaires were collected from farmers in Gushixian County,Xinyang City.The results show that:(1)Behavioral and attitudinal factors such as value identification and physical/mental well-being enhance farmers'long-term willingness to adopt environmentally friendly farming practices.(2)Subjective normative factors including government subsidy policies and societal expectations significantly positively influence farmers'short-term will-ingness.(3)Perceived behavioral control factors like skill mastery,time availability,and resource possession result in substantial dif-ferences in both short-term and long-term willingness across different farmer types.Finally,policy recommendations for promoting environmentally friendly farming are proposed from the perspectives of farmers,government,and market.