Production Mechanism and Communication Paths of the Spring Festival Gala Mascots and Cultural and Creative ProductsOA
Production Mechanism and Communication Paths of the Spring Festival Gala Mascots and Cultural and Creative Products
Gao Fei;Chen Yin
Beijing Normal University||Institute of Culture Innovation and Communication,Beijing Normal University,Beijing,100875,ChinaShanghai University||Television and Film Art Department,Shanghai University,Shanghai,200444,China
Spring Festival Gala mascotscultural symbolsindustrial ecologyinternational communicationcultural identity
Spring Festival Gala mascotscultural symbolsindustrial ecologyinternational communicationcultural identity
《当代社会科学（英文）》 2026 (3)
1-14,14
This paper is an initial outcome of the Research on the Communication Methods and Industrialization of Intangible Cultural Heritage in the Context of New Media(ID:1233100020),supported by the Fundamental Research Funds for the Central Universities,and an initial outcome of the Research on the International Communication of Spring Festival Images(ID:25YJC760010),a project supported by the Humanities and Social Sciences Youth Fund,Ministry of Education in 2025.
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