平阳县茶文旅融合发展策略研究OA
Research on the Development Strategy of Tea Culture Tourism Integration in Pingyang County
茶文旅融合发展是目前茶产业转型升级的新兴业态.文章从茶业基础、文化底蕴、旅游资源、茶文旅融合4个方面梳理了平阳县"以茶兴旅、以旅促茶"良性发展格局的现状,分析了当前茶文旅融合过程中存在的发展规划、资源整合、产品创新、人才支撑、数字化赋能、品牌推广等方面的问题,并提出茶文旅融合发展的对策和建议,以期为平阳县和其他地区茶文旅融合发展提供参考借鉴.
The integration of tea culture and tourism has become an emerging business model during the current transformation and upgrading of the tea industry.This paper combed the current state of the benign development pattern of"promoting tourism with tea and advancing tea with tourism"in Pingyang county from covering aspects such as tea industry fundamentals,cultural heritage,tourism resources,and the integration of tea culture with tour-ism.It analyzed the constraints in the current process of integrating tea culture and tourism,including development planning,resource integration,product innovation,talent support,digital empowerment,and brand promotion,pro-posed strategies and suggestions for the integrated development of tea culture and tourism,in order to provide a ref-erence for the integrated development of tea culture and tourism in Pingyang and other regions.
徐斌;李佳;张建勇;陈功楷;王文廷;王伟伟
平阳县特产站,浙江平阳 325400中国农业科学院茶叶研究所,浙江 杭州 310008中国农业科学院茶叶研究所,浙江 杭州 310008浙江省平阳县科技强农产业研究院,浙江平阳 325000浙江省农业技术推广中心,浙江 杭州 310020中国农业科学院茶叶研究所,浙江 杭州 310008
管理科学
平阳黄汤茶文旅融合"三茶"统筹平阳县
Pingyang Huangtang teatea culture tourism integration"Three Tea Coordination"Pingyang County
《中国茶叶》 2026 (6)
110-115,6
浙江省科技计划项目(2025C01093)、浙江省团队科技特派员结对服务计划项目(T2025T02)、平阳县科技强农产业提升项目(2023PYII01)
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