非遗活化视域下民间美术元素在现代视觉传达设计中的转译OA

The reinterpretation of folk art elements serves as a pivotal approach to modern visual communication design innovation within the context of intangible cultural heritage revitalization.This study explores the application of folk art elements in contemporary visual communication design,analyzing their formal and spiritual dimensions from the perspective of intangible cultural heritage preservation.It highlights the organic integration of traditional elements with modern design concepts.The research demonstrates that modern reinterpretation of folk art elements not only enriches visual communication language but also effectively promotes innovative dissemination of intangible cultural heritage.This approach holds significant value in enhancing national cultural identity and fostering design diversity.