非物质文化遗产在品牌视觉设计中的创新表达策略探究OA

In practice,intangible cultural heritage(ICH)serves as a vital medium for preserving China's cultural legacy.It not only broadens creative horizons for brand visual design but also endows brand identities with distinctive cultural significance.This study conducts an in-depth analysis of the core value of innovative ICH element expression in brand visual design,while intensifying research on corresponding creative strategies.The findings aim to provide robust support for achieving multifaceted objectives,including the dynamic preservation of ICH and the cultural empowerment of brands.