数据要素如何驱动菜农低碳生产行为?OA

Driven by the dual goals of the digital economy and"dual carbon"goals,data elements are reshaping agricul-tural production modes.However,their impact mechanism on the low-carbon production behavior of vegetable farmers is still unclear.Based on in-depth interviews and field observations of 78 vegetable farmers nationwide,this study applies grounded theory to analyze the internal mechanism through which data elements drive the low-carbon production behav-ior of vegetable farmers.The research finds that data elements drive low-carbon production through a complete chain of"supply-acquisition-cognition-decision-behavior",among which the accessibility of data channels is the most critical fac-tor.Cognitive transformation plays a mediating role between data acquisition and behavior implementation,while deci-sion optimization plays a key bridging role.Furthermore,individual characteristics,resource endowments,institutional en-vironments,and social networks significantly moderate these data-driven effects.Interestingly,behavioral changes can precede cognitive updates.The economic,ecological,and social benefits generated by low-carbon behaviors reinforce the entire driving process through a feedback mechanism,forming an upward spiral path of"behavior-benefit-cognition-be-havior".Therefore,it is recommended to strengthen data infrastructure,improve vegetable farmers'digital literacy,opti-mize policy incentive mechanisms,implement differentiated guidance strategies,and establish a mechanism for benefit evaluation and demonstration.