基于双因素理论的西部高校引才对策OA

To address the talent recruitment dilemma in western Chinese universities and improve recruitment and retention effectiveness,this study employs Herzberg's Two-Factor Theory as an analytical framework and uses text analysis to code and quantitatively analyze 132 youth talent recruitment policies from 48 universities across 12 western provinces(autonomous regions and municipalities).The findings reveal that the overall talent recruitment treatment for young talent in western universities exhibits characteristics of prioritizing security,supplementing with rewards,and lacking development opportunities.Hygiene factors are adequately provided while motivator factors are significantly deficient.Regional differences are notable:northwestern regions emphasize security-oriented treatment,while southwestern regions focus more on balancing security and development.Institutional hierarchy differentiation is prominent:"Double First-Class"universities and provincial key undergraduate universities have comprehensive treatment systems,whereas ordinary undergraduate institutions and vocational colleges excessively rely on basic security with severely insufficient developmental support.Based on these findings,to improve talent recruitment effectiveness in western universities,efforts should be made from three dimensions-innovative recruitment,collaborative recruitment,and differentiated recruitment-balancing hygiene factor implementation with motivator factor provision,constructing regional synergy and industry-education integration talent recruitment ecosystems,and implementing hierarchical and categorical customized recruitment strategies,thereby enhancing recruitment attractiveness and talent retention rates and contributing to the balanced development of higher education in western China.