首发经济政策的量化评价OACHSSCD
Quantitative Evaluation of First Launch Economy Policies:A Three-Dimensional Framework Analysis of Instrument-Objective-Effectiveness Based on Policy Texts
首发经济政策是促进消费升级、推动经济增长的战略性手段.基于88项首发经济相关政策进行系统性梳理,运用内容分析法与PMC指数模型法,构建"工具—目标—效力"三维分析框架,量化评价首发经济的政策文本,为首发经济政策的有效制定提供科学依据.研究发现:第一,首发经济政策工具分为供给型、环境型与需求型政策工具,呈现出重"供给"、轻"需求"的结构失衡状态;第二,首发经济政策目标表现为以"支持首店落地发展"为主,以"打造首发首秀展示平台"为辅,以"建立首发经济服务体系"进行补充;第三,首发经济政策效力差异较大,大部分属于一般型政策等级,政策设计不够完善,存在较大改进空间.为此,应改善政策工具的内部结构,打造"供给—环境—需求"相互配合的政策工具体系,将政策工具与政策目标有效联动,丰富政策内容与激励措施,并基于纵向治理路径,分层推进首发经济建设.
The first launch economy policies are strategic measures aimed at promoting consumption upgrading and driving economic growth.Through a systematic review of 88 first launch economy policies,using content analysis and the PMC index model method,a three-dimensional analysis framework of instrument-objective-effectiveness was constructed to quantitatively evaluate the policy texts of first launch economy,providing a scientific basis for the effective formulation of initial economy policies.The research findings are as follows.First,the policy tools of first launch economy are divided into supply-oriented,environmental-oriented and demand-oriented policies,presenting a structural imbalance where supply is emphasized while demand is neglected.Second,the policy goals of first launch economy are mainly supporting the establishment and development of flagship stores,supplemented by creating a showcase platform for initial and debut events and establishing an initial economy service system.Third,the effectiveness of first launch economy policies varies greatly.Most of them belong to the general policy level,and the policy design is not perfect,leaving considerable room for improvement.Therefore,it is necessary to improve the internal structure of policy tools,create a policy tool system of supply-environment-demand that cooperates with each other,effectively link policy tools with policy goals,enrich policy content and incentive measures,and promote the construction of the initial economy through a vertical governance path,with layered advancement.
生延超;冯君玲;许玲玲;李琪
湖南工商大学公共管理与人文地理学院||湖南长沙 410205湖南工商大学公共管理与人文地理学院||湖南长沙 410205郑州财经学院会计学院,河南郑州 450000湖南工商大学经济与贸易学院||湖南长沙 410205
管理科学
首发经济政策工具政策目标政策效力PMC指数模型
first launch economypolicy toolspolicy objectivespolicy effectivenessPMC index model
《管理学刊》 2026 (2)
1-14,14
国家社会科学基金项目(25BJY039)湖南省社会科学基金项目(22YBA162)湖南省教育厅科学研究项目(24A0427)
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