人文经济学视域下中国应对奥运会新态势的策略研究OACHSSCD

The Olympic Games are facing a series of structural new challenges,and reiterating the people-oriented value stance has become a necessary path for the sustainable development of the Olympic Movement.China's successful hosting of the Summer Olympics Games,Youth Olympics Games,and Winter Olympics Games has gradually shaped a local experience of leveraging the Games to advance human development and urban transformation.This experience provides a significant case study for enriching the theories of humanistic economics,while also laying a practical foundation for future reforms in the Olympic Movement and China's high-quality engagement with it.Humanistic economics,emphasizing the synergistic coexistence of culture and economic develop-ment,provides theoretical support for China to address the high-cost,low-return dilemma of the Olympics.Research finds that China should shift Olympic evaluation from a GDP-oriented approach to a multi-dimensional assessment system,focusing on human well-being,cultural identity,and social capital ac-cumulation.The logic of China's Olympic participation is undergoing a threefold profound shift toward people's livelihood as the foundation,culture as the core,and social benefits as the priority,marking a fundamental shift in value orientation from emphasizing national image projection to genuinely prioritizing the well-being and comprehensive development of the people.China'response strategies include:first,innovating participation models by reducing costs and enhancing benefits through co-hosting,modular organization,and technical standard formation.Second,strengthening soft power penetration by building discourse power in international sports organizations,promoting the localization of Olympic education,and shaping the humanistic image of athletes.Third,enhancing risk control levels by constructing an evaluation system for bidding guided by people's livelihood needs,balancing market-oriented operations with government regulation,and implementing embedded venue planning with post-Games utilization.