考虑溢出效应的体验品供应链区块链可追溯性策略OA

The impact of the presence or absence of spillover effects on blockchain tracea-bility decisions in a supply chain consisting of two suppliers and one retailer were investi-gated.A stackelberg game model was developed based on consumer willingness to pay.The equilibrium solutions of the four scenarios with and without blockchain in the situa-tion with and without spillover effects were compared.The results show that quality in-vestment incentives are influenced by blockchain traceability and spillover effects through different mechanisms.Incentive conflicts are caused by a significant interaction between spillover effects and blockchain traceability when both are present.The adoption of block-chain by the retailer is influenced by the intensity of spillover effects,recall cost,and con-sumer traceability awareness.Without spillover effects,blockchain adoption is recommen-ded for the retailer.With spillover effects,blockchain should be adopted when spillover effects are low,recall cost is small,or consumer traceability awareness is strong.It should not be adopted when spillover effects are high,recall cost is large,or consumer awareness is weak.Channel conflicts may be caused by blockchain adoption in certain situ-ations.