"互联网+"背景下考虑消费者行为的废旧电器电子产品闭环供应链决策OA

Based on the"Internet+Recycling"initiative,a closed-loop supply chain invol-ving a manufacturer and an online recycling platform was examined.Stackelberg game models were developed for both single-channel and dual-channel recycling modes.The effects of recycling structures and consumer heterogeneity in consumption and recycling on supply chain decisions were analyzed,with support from numerical simulations.Research findings indicate that structural differences exist in pricing mechanisms,with the retail price of remanufactured products being jointly regulated by the cost of new products,re-manufacturing costs,and discount coefficients.The wholesale price depends on remanu-facturing cost and the discount factor;while the new product price is determined solely by manufacturing cost.Total costs are similar across recycling modes,suggesting cost neu-trality.Under single-channel recycling,the platform's pricing is affected by the online consumer share,residual value,and recycling utility,whereas the manufacturer's buy-back price correlates only with residual value.In dual-channel recycling,the manufactur-er's transfer price remains fixed,increasing the total recycling volume.As remanufactur-ing costs approach new product costs,the manufacturer's profit rises while the platform's profit declines,revealing an inverse relationship in profitability.