首届湖南旅游发展大会对张家界市旅游目的地形象的影响OA

Based on the"cognition-emotion"model as the analytical framework,and using the network text analysis method,we investigated the impact of the Inaugural Hunan Tourism Development Confer-ence(referred to as"IHTDC")on the tourist destination image of Zhangjiajie.The results showed that:IHTDC mainly had a direct impact on the cognitive image of the tourist destination in terms of tourism infrastructure,tourism services,and tourism attractions;before and after the holding of IHTDC,the emo-tional image was mainly positive,and the influence of IHTDC on the emotional image mainly focused on three aspects:emotional resonance,emotional trust,and emotional conflict.However,this influence was transmitted from the cognitive image based on the consistency of cognition;the influence of emotional image on cognitive image was formed due to the change in the original cognitive image caused by cogni-tive dissonance.In order to further enhance the overall positive image of tourism destinations,it is recom-mended that Zhangjiajie should optimize public services,strengthen market supervision,and develop new tourism attractions.In the future,the Tourism Development Conferences should be held to evaluate the carrying capacity in advance,cultivate new products,and establish a continuous tracking and evaluation mechanism.