全媒体视域下水文化遗产传播研究OA

Water cultural heritage is an important component of cultural heritage.Water culture is characterized by historicity,inheritance and environmental attributes,and its protection and communication are faced with many challenges.Based on an analysis of the types of water cultural heritage and omnimedia technologies,this paper puts forward communication strategies for water cultural heritage from the perspective of omnimedia.Through case studies of two renowned water cultural communication projects,namely the White Crane Ridge Underwater Museum and the Archaeological Ruins of Liangzhu City Park,it summarizes the main approaches and expressive means of water cultural heritage communication.