基于游客感知的西北民族地区乡村生态旅游发展研究OA

The depth,breadth,and difficulty of fully implementing the rural revitalization strategy are no less than those of poverty alleviation.The report of the 20th National congress of the Communist party of China has designated it as a key task for"agriculture rural areas,and farm-ers"work in the new era.It is inevitable to strengthen top-level design and take stronger initiatives to gather greater synergy to make progress together.This shows that rural revitalization occupies a pivotal position in social development,and ecotourism,as a core component of the tourism industry,serves as a key driver for rural revitalization.Therefore,the development of ecotourism can boost rural revitalization and stim-ulate the development of related industries.Based on this,this paper takes the ecotourism development of Gannan Tibetan Autonomous Prefec-ture as a research case,kes the survey of tourists'satisfaction as a perspective,starts from four aspects of infrastructure,tourism consump-tion,ecological environment and service quality,and conducts research on the ecotourism development of Gannan Tibetan Autonomous Prefec-ture through literature research method,questionnaire survey method and inductive summary method.The research results show that tourists are generally satisfied with ecotourism in Gannan Tibetan Autonomous Prefecture,but there are also problems such as lagging infrastructure de-velopment,insufficient external publicity,and lack of tourism professional practitioners.Targeted optimization measures are proposed to pro-vide implications for ecotourism development in ethnic regions of Northwest China.