公益海报设计中的视觉叙事意义生成机制研究OA

This study focuses on the visual narrative generation mechanism in public welfare poster design,exploring how images evoke emotions,convey values,and construct social meanings within limited spaces.As visual communication gains increasing importance in public domains,public welfare poster design has gradually shifted from informational presentation to narrative expression.Its meaning generation relies on multiple factors,including visual structural organization,the use of metaphorical symbols,emotional experience stimulation,and cultural context engagement.Based on visual narrative theory and semiotic frameworks,this article analyzes typical cases from dimensions such as visual structure,narrative tension,image metaphor,and immersive scenario setting,revealing how visual narratives prompt viewers to form cognitive judgments and emotional resonance within a short time.