AR技术契合Z世代消费心理的文创产品设计OA

Today,Generation Z has become a new main force in consumption,and their unique consumption psychology profoundly influences market trends.This paper focuses on how to design cultural and creative products that meet Generation Z's emotional,social and personalized needs by virtue of Augmented Reality(AR)technology.First of all,the paper analyzes the consumption psychological characteristics of Generation Z,and furthermore,combines specific cases to deeply explore how AR technology can adapt to Generation Z's psychological needs in the packaging of cultural and creative products.Finally,it establishes a set of design strategies integrating"theme construction—scenario building—interaction mechanism—extended experience",striving to provide practical references for the digital transformation and innovative design of the cultural and creative industry.