非遗视域下南通蓝印花布纹样在文创产品中的设计创新OA

The Nantong blue printed fabric patterns constitute significant visual resources of intangible cultural heritage,characterized by stable compositional structures and cultural symbolism systems.However,there are problems such as rigidity and insufficient adaptability in the application of cultural and creative products.From a design translation perspective,this study analyzes the structural features and symbolic meanings of these patterns,proposing a design methodology encompassing"deconstruction extraction—semantic reorganization—scenario matching—product implementation."Recommendations are provided for visual redesign,color optimization,and functional integration to facilitate effective adaptation of traditional patterns across diverse cultural products.Research findings demonstrate that this approach enhances pattern recognizability and market acceptance while better reflecting the contemporary value of intangible cultural heritage.