数智时代推进主流媒体系统性变革的三重逻辑OACHSSCD

At present,digital and intelligent technologies such as generative artificial intelligence are advancing at an unprecedented pace,profoundly reshaping media forms,the public opinion ecosystem,and cultural forms.To promote the systemic transformation of mainstream media,it is necessary to grasp the new characteristics and inherent logic of the digital and intelligent era.From a historical perspective,the practical exploration of media convergence over the past decade has gone through an initial stage supported by national strategies,a comprehensive exploration stage enabled by technological development,and is now moving towards a strategic deepening stage centered on systemic transformation in the digital and intelligent era.From a theoretical perspective,Marxism provides systemic theoretical support for the transformation;fine traditional Chinese culture lays the cultural foundation for the transformation;Xi Jinping's Thought on Culture,as the latest theoretical achievement of adapting Marxism to the Chinese context and the needs of the times in the field of cultural development,serves as a powerful ideological weapon and scientific guide for action to advance the systemic transformation of mainstream media.From a practical standpoint,the systemic transformation of mainstream media in the digital and intelligent era is not merely a collection of isolated measures,but rather a comprehensive and profound change that follows inherent laws,addressing multiple dimensions including practical thinking,institutional mechanisms,technological applications,and platform relationships.The three logics of history,theory and practice are interlinked and dialectically unified,jointly ensuring that the systemic transformation of mainstream media has a solid foundation,a clear direction and lasting impetus.