人工智能赋能乡村文化振兴的实践逻辑OA

The revitalization of rural culture serves as both the spiritual cornerstone and a key driver for the holistic revitalization of rural areas,and constitutes an integral component of advancing Chinese-style modernization.Grounded in the theory of cultural reproduction and drawing on Village H in Xiangxi as a case study,this paper constructs an analytical framework centered on the interplay of"technology-cul-ture-governance"to examine how emerging artificial intelligence(AI)technologies are embedded into rural cultural revitalization-tracing both its developmental trajectory and underlying mechanisms.Find-ings indicate that AI,leveraging its robust data-processing capabilities and intelligent analytical func-tions,effectively activates latent rural cultural resources,optimizes pathways for cultural dissemination,and enhances the precision and efficiency of rural cultural governance.Nevertheless,the application of AI to empower rural cultural revitalization faces multidimensional challenges,including underdeveloped digit-al infrastructure,a persistent misalignment between technological implementation and the intrinsic essence of rural culture,and the absence of a robust,multi-stakeholder collaborative mechanism.To address these constraints,this paper proposes a three-stage developmental pathway:"technology embedding →cultural reconstruction → governance innovation."Specifically,it advocates reinforcing digital infrastruc-ture and promoting scenario-driven AI applications to consolidate the technological foundation;establis-hing an intelligent transformation system for rural cultural resources to foster the regeneration of cultural subjects'value;and refining mechanisms for co-construction,co-governance,and shared benefits to elevate rural governance efficacy-thereby fully unlocking AI's enabling potential for rural cultural revi-talization.