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中国式现代化背景下考虑利他偏好的农产品供应链协调研究OA

Research on agricultural supply chain coordination considering altruistic preference under the background of Chinese modernization

中文摘要英文摘要

建设农业强国是全面建设中国式现代化的根基,需要遵循农产品稳定供给的基础重点.在不利天气影响农产品产量的情况下考虑公司利他偏好,建立公司主导的二级农产品供应链 Stackelberg 博弈模型,分析公司利他偏好对农户努力水平、公司收购价格及农产品供应链协调性的影响.研究表明:(1)公司利他偏好可以提升农户努力水平和公司收购价格,且公司利他偏好系数越大,农户努力水平提升越快;(2)收益共享契约可以提升农户努力水平,提高农户利润和供应链系统利润,实现农产品供应链协调,但公司利润会降低;(3)"收益共享+加盟金"组合契约不仅能实现农产品供应链协调,还能帕累托改进农产品供应链各成员利润,有效提高农产品供应链稳定性.

Building an agricultural power is the foundation of comprehensively advancing Chinese modernization,and it is essential to prioritize the stable supply of agricultural products.Considering the altruistic preference of an enterprise under the impact of adverse weather on agricultural output,this paper constructs a Stackelberg game model of a two-level agricultural product supply chain dominated by the enterprise.It analyzes the influences of corporate altruistic preference on farmers'effort level,corporate procurement price,and the coordination degree of the agricultural product supply chain.The research conclusions show the following conclusions.First,corporate altruistic preference can upgrade farmers'effort level and corporate procurement price,and the larger the altruistic preference coefficient,the faster the improvement of farmers'effort level;secondly,the revenue-sharing contract can raise farmers'effort level,increase the profits of farmers and the whole supply chain system,and realize the coordination of agricultural product supply chain,while reducing corporate profits;thirdly,the combined contract of"revenue sharing plus franchise fee"can not only achieve the coordination of agricultural product supply chain,but also realize the Pareto improvement of profits of all supply chain members,and effectively enhance the stability of agricultural product supply chain.

覃燕红;王珂

重庆理工大学 管理学院,重庆 400054重庆理工大学 管理学院,重庆 400054

管理科学

农产品供应链利他偏好不利天气收益共享加盟金

agricultural product supply chainaltruistic preferenceadverse weatherrevenue sharingfranchise fee

《重庆理工大学学报》 2026 (8)

77-88,12

重庆市教委人文社会科学规划重大项目"面向中国式现代化的成渝特色农业供应链高质量发展机制研究"(23SKGH245)重庆理工大学研究生教育高质量发展项目"不利天气下考虑利他偏好的农产品供应链协调契约和补贴机制"(GZLCX20233438)

10.3969/j.issn.1674-8425(s).2026.04.007

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