设计因缘论视域下情感化包装设计的"人缘"建构与创新策略OA

Based on the"human connection"perspective of design causality theory,the"human connection"construction dimensions of emotional packaging are systematically deconstructed through literature review and case analysis by analyzing its innovation path from multiple stakeholders as designers shaping brand emotional experience through visual and interactive design,producers focusing on green packaging and resource optimization to fulfill ecological responsibility,sellers relying on shelf effect and marketing strategies to enhance market competitiveness,consumers deepening value connection by focusing on emotional and personalized needs,and promoting sustainable development at the social level through the application of environmentally friendly materials and the construction of emotion-driven systems.The research indicates that emotional packaging design needs to be driven by innovation,promoting the development of packaging towards greenness,personalization and emotionalization through collaborative efforts from multiple stakeholders.On the basis of balancing the demands of all parties and sustainable social development,it ultimately aims to achieve future design with more humanistic warmth and social responsibility.