生态理念下农产品包装设计研究的热点与趋势OA

In the context of the deep integration of ecological civilization construction and rural revitalization,the green,localized,and digital transformation of agricultural product packaging has become a key path to enhance the added value of agricultural products,strengthen brand competitiveness,and promote green agricultural development.To systematically grasp the domestic research frontiers,CiteSpace is used to conduct keyword co-occurrence and knowledge mapping analysis based on relevant literature from CNKI from 2020 to 2025,sorting out the research hotspots,evolutionary trajectories,and development trends of agricultural product packaging design under the ecological concept.The results show that existing research has achieved fruitful results in the application of ecological materials,expression of regional culture,the integration of brand building and intelligent technology.However,there are still issues such as fragmented research,imperfect evaluation system,weak industrial transformation,symbolization and homogenization of regional culture integration.Future research should be based on a full life cycle assessment,strengthen interdisciplinary integration of design with material science,food engineering,agricultural economics,environmental science,and digital technology,and promote the transformation of agricultural product packaging from single-point functional optimization to comprehensive systemic support for value-added agriculture,rural cultural dissemination,and ecological civilization construction,realizing the shift of ecological concepts from mere advocacy to a standardized and implementable practical system.