国潮语境下婺剧元素IP形象的品牌视觉系统设计研究——以杜泽镇文旅IP为例OA

In the era when the rise of national trend culture and rural revitalization are deeply integrated,the young dissemination of traditional opera culture and the differentiated creation of regional tourism and cultural brands have become important research directions in the design field.This article takes national trend design as the context,uses Wuju opera elements as the core,and takes the tourism and cultural IP of Duze Town as the research object,builds a brand visual system that is suitable,explores the design path of combining intangible cultural heritage elements with regional tourism and cultural IPs under the context of national trend,helps to promote the dynamic inheritance of Wuju opera culture and the quality improvement and upgrading of Duze Town tourism industry,and provides a reference for similar intangible cultural heritage tourism IP designs.