医疗卫生机构新媒体高质量发展规范指引研究OA

This paper applies the Donabedian model to construct an evaluation framework for new media in healthcare institutions,and develops the structure and content of normative guidelines through the articulation of objectives,guiding principles,and a theoretical model.The normative guidelines are organized around three dimensions of the framework:structure,process,and outcome.The structure dimension addresses the organizational elements that influence function,including governance,mechanisms,and resources;the process dimension covers the actions taken to achieve objectives,encompassing content management,quality control,and user experience;and the outcome dimension focuses on the effects of these actions,namely performance evaluation.The resulting normative guidelines hold both theoretical significance and practical value,and can serve as a reference for advancing high-quality new media development in healthcare institutions.