从单向传播到共识生成:短视频交往中规范性异化的成因与解决路径OACHSSCD

As information technology has developed rapidly,short videos have gradually become an important medium for disseminating social norms and constructing collective identity thanks to their vivid,intuitive and highly interactive nature.In digital interactions,users either directly produce and share normatively oriented video content,or shape normative cognition through attitudinal expressions embedded in their interactions.However,due to fragmented dissemination,emotionally driven interactions,algorithm-driven profit orientation and unequal participation in short video interactions,the foundation of ethical norm generation has shifted from consensus building to one-sided output.This leaves users facing a complex dilemma in normative cognition.In order to restore a healthy basis for normative communication,it is necessary to strengthen content management,optimize the algorithmic recommendation logic and cultivate users'media literacy,thereby ensuring the effective dissemination and recognition of normative content.