基于隐喻抽取技术的大学生对森林生态旅游感知共识地图构建OA

Taking college students as the research subjects,the study employed the ZMET(Zaltman's Meta-phor Elicitation Technique)and applied an involvement screening method to select 15 highly involved respondents.Through picture collection,in-depth interviews,construct extraction,and integration of personal mental mapping,55 constructs were refined into 3 categories:primary constructs,related constructs,and final constructs.Based on these findings,a consensus map of college students'perceptions of forest ecotourism was constructed.The results indicate that college students generally view forest ecotourism as a form of travel that regulates emotions and relieves physical and mental stress,with functions that encompass promoting physical and mental well-being,inspiring life reflections,and providing enjoyment through exploration.Core experiences are concentrated on'authenticity'and'high accessibility'.Overall,college students'perceptions of forest ecotourism are predominantly positive.This study extends the application of metaphor elicitation techniques in tourism research and provides references for the precise development,product optimization,and sustainable development of forest ecotourism.