数字赋能文旅融合高质量发展:逻辑、困境与路径OACHSSCD

Digital technology has reshaped the structure and value chain of the cultural tourism industry,providing technological empowerment and innovative impetus for the high-quality development of culture-tourism integration.Based on this,the article re-examines the intrinsic logic of digital empowerment for the high-quality development of culture-tourism integration from a collaborative dimension of"demand side-supply side-service side".To break through the conflicts between technological worship and humanistic values at the conceptual level,the disconnection between service integration at the technical level and practical application,and the game of multiple interests and collaborative services at the subject level,measures such as promoting conceptual transformation to reconstruct the development model,strengthening technological innovation to optimize the application ecosystem,and enhancing subject collaboration to achieve value co-creation are proposed,to reconstruct the production factors and consumption scenarios of the cultural tourism industry to provide theoretical references and ideas for promoting the integrated development of"shaping tourism with culture and highlighting culture through tourism".