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国产动画电影服装设计的民族化与国际化融合路径研究OA

Research on the integration path of nationalization and internationalization in costume design of Chinese animated films

中文摘要英文摘要

在全球化文化传播格局下,国产动画电影的服装设计成为承载东方美学、传递文化身份的重要载体.民族化与国际化的双向融合,既是本土文化自信的视觉表达,又是跨文化传播的必然选择.本文以国产动画电影服装设计为研究对象,梳理其发展诉求与表达特征,剖析当前融合过程中存在的表层化、同质化等问题,从文化内核挖掘、国际审美对接、创新实践拓展三个维度提出融合路径,为国产动画电影的艺术创新与文化传播提供理论参考与实践指引.

In the pattern of global cultural communication,costume design in Chinese animated films has become an important carrier carrying oriental aesthetics and conveying cultural identity.The two-way integration of nationalization and internationalization is not only a visual expression of local cultural confidence,but also an inevitable choice for cross-cultural communication.Taking costume design of Chinese animated films as the research object,this paper sorts out its development demands and expressive characteristics,analyzes the existing problems such as superficiality and homogenization in the current integration process,and puts forward integration paths from three dimensions:deep exploration of cultural core,connection with international aesthetics and expansion of innovative practice,so as to provide theoretical reference and practical guidance for artistic innovation and cultural communication of Chinese animated films.

黄君茹

运城师范高等专科学校,山西 运城 044000

轻工纺织

国产动画电影服装设计民族化国际化文化转译

Chinese animated filmscostume designnationalizationinternationalizationcultural translation

《染整技术》 2026 (5)

176-178,3

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