乡村文化振兴中的农民数字素养赋能机制OA
Empowerment Mechanism of Farmers' Digital Literacy in Rural Cultural Revitalization
数字时代乡村文化振兴不足的核心症结在于农民数字素养普遍较低.提升数字素养是一项系统工程,关乎文化主体性重塑与治理范式转型.根据"知沟理论"与"创新扩散理论"可知,农民数字素养匮乏导致其在数字文化场域"失语",加剧了文化传承断层与治理"技术悬浮".基于对乡村数字实践的观察,笔者提出超越传统培训模式,构建"包容性技术适配、差异化培育、代际反哺与在地化生态营造"的综合路径,推动数字技术从"外来工具"转化为内生的"文化器官",实现乡村文化从资源保护到价值再生的根本性跨越.
The core obstacle to the rural cultural revitalization in the digital age lies in the generally low level of digital literacy among farmers.Enhancing digital literacy is a systematic endeavor,closely related to the reshaping of cultural subjectivity and the transformation of governance paradigms.According to the"knowledge gap theory"and the"diffusion of innovations theory",the lack of digital literacy among farmers leads to their"voicelessness"in the digital cultural sphere,exacerbating the intergenerational gap in cultural transmission and the"technological suspension"in governance.Based on observations of digital practices in rural areas,the author proposes moving beyond traditional training models to construct a comprehensive pathway that includes"inclusive technological adaptation,differentiated cultivation,intergenerational support,and localized ecological nurturing".This approach aims to transform digital technology from an"exogenous tool"into an endogenous"cultural organ",facilitating a fundamental shift in rural culture from resource preservation to value regeneration.
常凌翀
南京林业大学生态文明传播学院
乡村文化振兴农民数字素养数字治理数字鸿沟
rural cultural revitalizationfarmers'digital literacydigital governancedigital divide
《南京林业大学学报(人文社会科学版)》 2026 (2)
1-10,10
国家社会科学基金项目"乡村振兴战略下提升县级融媒体传播力研究"(19BXW029).
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