数字叙事提升高校思政引领力的图景、风险与实践进路OACHSSCD

In the digital intelligence era,digital narrative reshapes the leading power of ideological and political education in universities by reconstructing the three-dimensional leading relationship of"teacher-machine-student",accurately targeting students'concrete cognitive needs,and building a three-dimensional leading scenario of"emotion-cognition-action".The dual aspects of digital technology also bring alienation risks to the improvement of the leading power of ideological and political education in universities:the reconstruction of the leading relationship dissolves the role of leading subjects,the over-stepping of digital technology affects the direction of ideological and political guidance,and the virtual narrative scene weakens the effectiveness of ideological and political guidance.Therefore,universities should build a sound digital environment,regulate the relationship between leading subjects,grasp the laws of digital communication,optimize the supply of leading content,strengthen the humanistic core of storytelling,expand the practice of ideological and political education,to promote the scientific applica-tion of digital technology in ideological and political education and boost the enhancement of ideological and political leading power under the background of building a powerful education country.