在线健康社区用户群体知识共创行为影响因素研究OACHSSCD

Based on social cognitive theory and knowledge co-creation theory,this study constructs a model of the influencing factors of group knowledge co-creation behavior among users in online health communities.Using questionnaire data,the structural equation model is used to empirically analyze the impact and mechanism of user self-efficacy,community environment,and health information on group knowledge co-creation behavior.The results show that both user self-efficacy and health information significantly and positively promote group knowledge co-creation behavior;the direct impact of community environment on group knowledge co-creation behavior is not significant,but it shows a significant total effect through the mediating effect of self-efficacy and health information;self-efficacy significantly and positively affects the acquisition and utilization of community environment and health information,verifying the applicability of the social cognitive theory and the knowledge co-creation theory in the study of group behavior in online health communities.Therefore,online health communities should focus on the capacity building and motivation of user groups to enhance their self-efficacy,strengthen the quality control and authority of health information to provide a reliable basis for reaching group consensus,and optimize the design of the community environment to guide user groups to shift from information reception to active co-creation.