传统中医养生品牌视觉设计年轻化策略研究OA

In recent years,traditional Chinese medicine(TCM)health-preserving brands are confronted with challenges in market expansion.As a core channel for brand communication,visual design urgently needs to achieve innovative breakthroughs and modernization upgrades to align with the diverse aesthetic standards and functional expectations of young consumers.By analyzing the definition and evaluation criteria of youth-oriented transformation,investigating the health consumption characteristics of young groups,and sorting out the current status and youth-oriented transformation dilemmas of traditional TCM health-preserving brands,this paper explores youth-oriented strategies for visual design from five dimensions:visual symbols,logos,fonts,colors,and packaging.The research aims to inject new vitality into traditional TCM health-preserving brands and promote the protection and inheritance of TCM culture.