触感与意象:对新疆棉刺绣产品用户体验及情感化设计进行系统、有层次的分析OA

Taking Xinjiang cotton embroidery products as the research object,this study adopts semantic differential method,eye-tracking technology and user interview.Combined with Norman's three-level theory of emotion,a comparative experiment is conducted to explore the effects of embroidery area,pattern type and craft density on user experience.The results show that the soft touch of Xinjiang cotton activates the comfortable experience at the visceral level,the visual aesthetic of hand embroidery acts on the behavioral level,and the cultural connotation stimulates the reflective level,forming an emotional progressive path of"touch-vision-cognition".The interaction effect between embroidery area and modern sense of patterns on purchase decision provides a quantitative basis for cultural and creative design.