农户参与乡村旅游发展的文化意义与价值分析OA

Rural tourism plays an important role in China's rural revitalization strategy and has become a key path to promote rural economics transformation and social development.As the core participants of rural tourism,farmers'multidimensional participation not only promotes economic growth,but also plays an important role in cultural inheritance and innovation.By operating homestays,providing agricultural experiences,and hosting cultural activities,farmers actively shape local culture,promote the regeneration and innovation of traditional culture,and enhance the cultural attractiveness and social identity of rural areas.The research found that farmers'motivations for participating in rural tourism are diverse,including considerations of economic benefits,cultural identity,improvement of social status,and a sense of responsibility for inheriting traditional culture.Rural tourism not only brings income to farmers,but also enhances their sense of responsibility for inheriting traditional culture,thereby promoting the protection and revival of local culture.However,the development of rural tourism is also faced with challenges such as the conflicts between cultural lag and modernization,excessive commercialization,and differences in perceptions of local culture among farmers.The study suggests that to enhance farmers'awareness of local culture,ensure the authenticity and diversity of local culture in tourism development,and expand the cultural depth and educational significance of rural tourism,efforts should be made from aspects such as strengthening government support and guidance,focusing on the sustainable development strategies that integrate culture and tourism,and innovating the mode of farmers'participation.