青年疗愈消费的典型特征、生成机理及引导路径OA

In the fast-paced,high-pressure context of modern transitional society,the youth face multiple pressures from academics,employment,and daily life,with their mental health needs becoming increasingly prominent.Against this backdrop,healing consumption has emerged as a new consumption trend,specifically characterized by youth proactive purchase of specific products or services to alleviate negative emotions such as stress,anxiety,and loneliness,aiming to promote mental health,restore inner peace,and achieve mind-body integration.Unlike existing studies that often treat consumption behavior as a relatively independent domain,this paper,from the perspective of youth subjective practice,views healing consumption as a tool for active psychological adjustment.It systematically analyzes and distinguishes its dual attributes of self-regulatory functions and potential alienation risks,while differentiating between the dimensions of short-term emotional relief and long-term psychological growth.Drawing on literature review and case studies of youth consumption,findings indicate that,driven by psychological needs,catalyzed by social pressures,and facilitated by digital technologies,youth healing consumption demonstrates three typical characteristics:a shift from material satisfaction to emotional repair,an emphasis on immersive mental experiences,and a focus on self-care.Based on these findings,to promote the healthy development of youth healing consumption,it is essential to establish a diversified support system,strengthen guidance of core values,and purify the consumer market environment,thereby fostering the synergistic development of youth mind-body integration and rational consumption.