审美体验、生态意识与环保行为的动态链式模型OA

The recovery of global tourism has intensified the contradiction between tourism expansion and ecological protection.Optimizing the micro-mechanism of tourist behavior has become a key to solving sustainability dilemmas.Breaking away from traditional macro-policy perspectives,this study takes Jiuzhaigou as a case study,uses questionnaire surveys,and combines structural equation modeling with mediating and moderating effect analysis to construct a dynamic chain model of"aesthetic experience→ecological awareness→pro-environmental behavior",revealing the transmission mechanism of aesthetic experience on pro-environmental behavior.The findings are as follows:(1)Aesthetic experience promotes the awakening of ecological awareness through differentiated paths;ecological awareness plays a complete mediating role between aesthetic experience and pro-environmental behavior,forming a chain transmission of"experience triggers cognition,and cognition drives behavior".(2)The model exhibits dynamic characteristics:extended stay duration and increased travel frequency can strengthen the role of sensory experience in activating ecological knowledge and the role of cultural identity in shaping ecological values.However,mandatory policies and regulations show a negative moderating effect,and elderly tourists have higher efficiency in converting awareness into behavior.By integrating the"sensory-emotional-cultural"framework of aesthetic experience,this study provides a scientific basis for tourist destinations to design collaborative strategies of"flexible policies,cultural empowerment,and intergenerational guidance",promoting the transformation of sustainable tourism management from slogan-based intervention to refined behavior guidance.