从养老到享老:农村"银发族"的旅游实践与主体性建构OA

The tourism practices and subjectivity construction of rural elderly individuals result from the interplay between tourism empowerment and social transformation amid population aging and rural revitalization.Based on fieldwork and in-depth interviews in Village W,Yuexi County,Anhui Province,this study constructs an analytical framework of"tourism intervention—tourism function activation—habitus reconstruction—subjectivity leap"to systematically investigate the internal mechanisms of rural seniors'tourism practices.The study finds that the intervention of tourism breaks the spatial constraints and role rigidities of traditional rural fields.Through diverse tourism practices such as daily leisure,social group travel,and cultural experiences,rural elderly achieve a tripartite subjectivity leap across physical,autonomous,and relational dimensions:transforming from"frail and passive recipients"into"healthy and active agents",from"dependent and compliant followers"into"autonomous decision-makers",and from"isolated and alienated individuals"into"connective hubs"that link family emotions,consolidate rural communities,and bridge external resources.However,this transition from"passive elderly care"to"active senior living"still faces multiple practical challenges,including the underdevelopment of local market entities,insufficient business format innovation,poor adaptability of scene construction,inadequate policy refinement,and shortcomings in publicity and guidance.To address these challenges,this study recommends cultivating local market entities to resolve the supply-demand mismatch,innovating differentiated business formats to support subjectivity construction,optimizing adaptive scenes to lower travel thresholds,strengthening precise policy implementation to provide institutional guarantees,and building a diversified publicity system to break down information barriers.