人机共生体验的形成机制与作用效果OACHSSCD

The rapid advancement of digital and intelligent technologies has profoundly reshaped the marketing and experience ecosystems driven by human-machine interactions.Distinct from traditional human-centered customer experience,Human-Machine Symbiotic Experience(HSX)represents an emerging interaction paradigm that emphasizes reciprocal collaboration and emergent capabilities between humans and machines.HSX holds significant potential to enhance user experience,improve corporate decision-making,and promote social well-being,thereby playing a pivotal role in economic development and quality of life.Within today's digital ecosystem—characterized by pervasive connectivity and real-time interaction—creating greater user value has become an urgent priority.This research investigates the dynamics of HSX through three interconnected studies:Study 1 conceptualizes and operationalizes HSX,systematically clarifying its definition,dimensions,and structural features while developing a corresponding measurement instrument.Study 2 explores the formation mechanisms of HSX,uncovering its emergent dynamics and evolutionary pathways from both intelligence quotient(IQ)and emotional quotient(EQ)perspectives,leading to a proposed stage-based evolution model.Study 3 examines the impact mechanisms and outcomes of HSX,empirically testing its dual-helix effects on positive and negative consequences and identifying relevant boundary conditions.The findings offer practical guidance for businesses in designing HSX-based marketing strategies and intelligent applications,while providing theoretical foundations for policymakers promoting"AI+"initiatives and digital ecosystem governance.