人工智能对农村居民消费潜力的影响效应研究OACHSSCD
Research on the Impact Effect of Artificial Intelligence on the Consumption Potential of Rural Residents
人工智能以数据要素为动力引擎,催生了农村电商、直播带货、乡村旅游、智能服务等新业态,对农村居民消费潜力产生重要影响.文章基于2013-2024年中国30个省份的面板数据,运用基准回归模型和中介效应模型,对人工智能与农村居民消费潜力之间的关系展开研究.结果表明:人工智能对农村居民消费潜力具有显著的正向影响,且经过一系列稳健性和内生性检验之后这一结论依然成立;数字鸿沟、农村三产融合在人工智能影响农村居民消费潜力的过程中发挥重要中介作用;人工智能对东部地区、数字技术水平较高地区农村居民消费潜力的提升效应更强.
Artificial intelligence,powered by data elements as its main engine,has given rise to new business forms such as rural e-commerce,live-streaming sales,rural tourism and intelligent services,exerting a significant influence on the consumption potential of rural residents.This paper uses the panel data of 30 provinces in China from 2013 to 2024 and employs benchmark re-gression models and mediation effect models to examine the relationship between artificial intelligence and the consumption poten-tial of rural residents.The results are shown as follows:Artificial intelligence has a significant positive impact on the consumption potential of rural residents,and this conclusion still holds after a series of robustness and endogeneity tests.The digital divide and the integration of primary,secondary and tertiary industries in rural areas play important mediating roles in the process of artificial intelligence influencing the consumption potential of rural residents.Artificial intelligence has a stronger effect on enhancing the consumption potential of rural residents in eastern regions and regions with higher levels of digital technology.
李文娜
西北大学 马克思主义学院,西安 710127||中共陕西省委党校(陕西行政学院),西安 710061
管理科学
农村居民消费潜力人工智能数字鸿沟农村三产融合
rural residents'consumption potentialartificial intelligencedigital divideintegration of primary,secondary and tertiary industries in rural areas
《统计与决策》 2026 (9)
18-23,6
国家社会科学基金资助项目(23BKS175)陕西省社会科学基金项目(2021B016)
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