陶瓷文化元素在视觉传达设计中的转译策略研究OA

In contemporary visual communication design practice,ceramic culture is frequently incorporated as a vital tradi-tional cultural resource.However,its application often centers on the direct use of explicit elements such as vessel silhou-ettes and decorative patterns,leading to superficial cultural expression and a certain degree of homogenization in visual presentation.Addressing this phenomenon,this paper explores the translation of ceramic cultural elements within the con-temporary design context from a visual communication design perspective.By analyzing the visual characteristics and sym-bolic attributes inherent in ceramic culture,and integrating the communicative properties of visual communication design,three translation pathways are identified:visual symbol refinement,visual order reconstruction,and media adaptation.A systematic visual translation of ceramic cultural elements facilitates the formation of more layered and expansive expres-sions within contemporary visual communication,offering new approaches for applying traditional culture in the field of visual communication.