城市直播电商类型的区位分布特征及其影响因素分异——以苏州市为例OA

With the rapid advancement of the internet and digital communication technologies,particularly the widespread adoption of mobile internet and short-video platforms,e-commerce has undergone a new wave of transformation,giving rise to live-streaming e-commerce.As an emerging business model that integrates platform-based live streaming with online retailing,live-streaming e-commerce has,through its distinctive interactivity and immediacy,profoundly reshaped consumer purchasing behavior in China and has become a major driver of the urban digital economy.Against this backdrop,the spatial distribution of live-streaming e-commerce has become an increasingly important topic in geography,particularly in economic geography.However,existing research largely relies on single theoretical perspectives and seldom integrates the analytical logic of path dependence and path creation.In particular,a systematic theoretical explanation and empirical evidence remain lacking regarding how live-streaming e-commerce in cities anchored in the real economy develops distinctive locational patterns through interaction with pre-existing industrial structures.To address this gap,this study draws on the economic-geographical perspectives of path dependence and path creation and considers Suzhou,where the real economy and live-streaming e-commerce are closely intertwined,as a case study.Based on the spatial coordinate data on anchors engaged in live-streaming e-commerce,this study investigates the locational patterns and differentiated determinants of different types of live-streaming e-commerce on the urban scale.The results show that,first,live-streaming e-commerce in Suzhou exhibits a spatial pattern characterized by a high concentration in the urban core and multiple clusters in suburban areas.It also reveals a distinctive dual orientation towards both production bases and industrial service functions,indicating that the development of live-streaming e-commerce in Suzhou is a composite outcome of strong path dependence rooted in traditional manufacturing and path creation enabled by digital technologies and policy intervention.Second,significant heterogeneity exists in the locational patterns of different types of live-streaming e-commerce:production-based live streaming exhibits a"clusters plus dispersed points"pattern;professional live streaming exhibits a"pole plus multiple zones"pattern;brick-and-mortar live streaming an"axis plus dispersion"pattern;stall-based live streaming exhibits a"core plus nodes"pattern;and residential live streaming exhibits a"multiple zones plus dispersion"pattern.Third,the determinants showed both hierarchical and type-specific differentiation.Overall,manufacturing base,institutional policy,industrial foundation,and logistics conditions are the principal factors shaping the locational distribution of live-streaming e-commerce.By type,production-based live streaming is mainly influenced by manufacturing base and logistics;professional live streaming by institutional policy and producer services;brick-and-mortar live streaming by transport and logistics;stall-based live streaming by wholesale markets and logistics;and residential live streaming by producer services,transport,and the cultural environment.This study shows that the digital economy does not disrupted the locational logic of traditional industries;rather,it evolves through deep interaction with and restructuring of local industries,institutions,markets,and socio-spatial environments.Therefore,the locational distribution of live-streaming e-commerce results from the joint operation of path dependence and path creation.These findings enrich the theoretical implications of economic geography in the digital era,and offer a new perspective for understanding the synergistic relationship between inherited local development trajectories and emerging innovation paths in urban digital economic development.