非遗传承人和非遗类短视频创作者合作策略OA

To investigate cooperation strategies between intangible cultural heritage(ICH)inheritors and ICH short video creators for value co-creation,an evolutionary game model was constructed between the two parties.The model was used to analyze the influencing factors on their strategic choices under various scenarios and identify evolutionary stable strategies.Numerical simulations were employed to reveal the influence mechanism of key parameters on the behavioral strategies of both players.Results indicate two evolutionary scenarios for strategy selection.Co-creation benefits,benefit distribution coefficients,and cooperation costs are critical determinants of evolutionary stability.For effective value co-creation in ICH short videos,diversified business models should be explored and equitable benefit-sharing mechanisms should be established.Collaborative frameworks require inno-vation to optimize cost-effectiveness.