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舆论博弈中的经验识解与知识建构OACHSSCD

Experiential Construal and Knowledge Construction in Public Opinion Gaming:A Social Semiotic Model of Transitivity Analysis

中文摘要英文摘要

[目的]不实言论难以辨识、己方议程遭反方设置等为舆论博弈中常见现象,而当前研究多停留于话语表层分析,缺乏对意义解构、建构深层机制系统阐释,难以为舆论传播和博弈中如何对抗认知干扰指明路径.本文基于社会符号学的"经验"分析视角,以及系统功能语言学和及物性理论对经验建构的解读路径,通过梳理经验语义分级系统,构建"识解—建构"动态语义循环分析模式.[方法]研究采用层级化语义分析与逆向话语建构相结合的研究路径,依托经验语义分级框架,根据"成分—图像—序列/情节—语篇"顺序自下而上逐级解构对抗性话语.而后,从文化语境、情景语境、语义语场至词汇语法层面,开展话语逆向建构,形成具有嵌入性与靶向性的知识体系,并以美国智库报告为语料完成实证检验.[结果/结论]研究表明,舆论博弈的本质是争夺公众认知的符号化战争,其胜负取决于哪一方话语更能成功地将战略意图编织进社会网络共享的经验结构之中.本文提出的分析模式有助于实现舆论博弈中从经验识解到知识建构的逻辑闭环,前者"识解"模式用于批判剖析对抗性叙事的深层语义机制,后者"建构"模式适用于系统性知识生产与议程设立.本文尝试对揭示话语经验操控机制、引导主动性知识生产提供可操作的语言学路径.

[Purpose]Issues such as the difficulty of identifying false statements and the setting of one's agenda by opposing forces are common in public opinion gaming.Current research,however,often remains confined to surface-level discourse analysis,lacking a sys-tematic interpretation of the in-depth mechanisms of meaning deconstruction and construction.This hinders the identification of pathways to counter cognitive interference in public opinion communication and gaming.Based on the"experience"analysis perspective of social se-miotics and the interpretative pathways of systemic functional linguistics'transitivity theory for experiential construction,this study sorts out the hierarchical system of experiential semantics to construct a dynamic"construal-construction"semantic cycle analysis model.[Meth-od]The study adopts an approach combining hierarchical semantic analysis with reverse discourse construction.Relying on the framework of experiential semantic hierarchies,it deconstructs adversarial discourse in a bottom-up manner according to the sequence"element-figure-sequence/episode-discourse".Subsequently,reverse discourse construction is carried out from the levels of cultural context,situational context,semantic field,to lexicogrammar,forming an embedded and targeted knowledge system.The model is empirically tested using a corpus of U.S.think tank reports.[Result/Conclusion]The study indicates that the essence of public opinion gaming is a symbolic war for public cognition,where victory or defeat depends on which discourse more successfully weaves strategic intentions into the shared expe-riential structures of the social network.The analytical model proposed in this study facilitates achieving a logical closure from experiential construal to knowledge construction in public opinion gaming.The"construal"model is used for critically analyzing the deep semantic mechanisms of adversarial narratives,while the"construction"model is suitable for systematic knowledge production and agenda-setting.This study attempts to provide an operable linguistic pathway for revealing the mechanisms of discursive experiential manipulation and guiding proactive knowledge production.

谭光裕;陆丹云

国防科技大学外国语学院 南京 210039国防科技大学外国语学院 南京 210039

社会科学

舆论博弈经验识解知识建构社会符号学系统功能语言学分析模式

public opinion gamingexperiential construalknowledge constructionsocial semioticssystemic functional linguisticsana-lytical model

《情报杂志》 2026 (6)

66-75,10

教育部国家语委"十四五"科研规划2025年度重点项目"智能赋能下的国防语言文化数字知识库构建与跨文化输出叙事重构机制研究"(编号:ZDI145-156)湖南省普通本科高校教学改革研究"国防语言课程思政内涵式发展及贯通式实践探索"(编号:湘教-202502000046)国防科技大学自主创新项目"开源情报跟踪与研译"(编号:25-ZZCX-JDZ-50)研究成果.

10.3969/j.issn.1002-1965.2026.06.009

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