山区县域"体育赛事+"产业生态链构建与双向赋能OACHSSCD
The Construction and mutual Empowerment of the"Sports Events+"Industrial Ecological Chain in Mountainous Counties:A Case Study of Qingyuan,Zhejiang
在共同富裕背景下,山区县域生态资源向发展动能转化成为重要课题.庆元县立足"中国生态环境第一县"的资源禀赋与古廊桥、宋韵等文化底蕴,以"体育搭台、经济唱戏、文化增韵、民生添彩"为路径,构建"赛事+文旅+产业+民生"多元生态链,实现体育赛事经济与县域发展的双向赋能.文章以庆元县为典型样本,深入阐释生态链与山区县域建设之间"以赛兴城、以城育赛"的协同逻辑,重点分析庆元在特色赛事IP(intellectual property)培育、体文旅深度融合、产业配套完善、城市品牌传播等方面的实践路径.在此基础上,文章提炼出资源适配、多元协同、品牌赋能、可持续发展的可复制经验.庆元县的实践探索不仅丰富了县域"赛事+"产业生态链的理论研究体系,也为全国同类山区县域破解生态价值转化难题、推动产业结构升级、强化文化传承传播及实现共同富裕提供了实践参考.
Under the background of common prosperity,the transformation of ecological resources in mountainous counties into development momentum has become an important issue.Qingyuan County,based on its resource endowment as the"first county in China for ecological environment"and its cultural heritage such as ancient covered bridges and Song Dynasty charm,has adopted the approach of"sports as the stage,economy as the performance,culture as the enhancement,and livelihood as the embellishment"to build a diversified ecological chain of"events+culture and tourism+industry+livelihood",achieving mutual empowerment between sports event economy and county development.Taking Qingyuan County as a typical sample,this paper deeply elucidates the collaborative logic of"revitalizing the city through events and nurturing events through the city"between the ecological chain and the construction of mountainous counties,and focuses on analyzing Qingyuan's practical paths in cultivating distinctive event IPs,deepening the integration of sports,culture,and tourism,improving industrial support,and promoting urban brand communication.On this basis,this paper extracts the replicable experiences of resource adaptation,multi-dimensional collaboration,brand empowerment and sustainable development.The practical exploration of Qingyuan County has not only enriched the theoretical research system of the county-level"Events+"industrial ecosystem,but also provided practical references for similar mountainous counties across the country to address the challenges of ecological value transformation,advance industrial structure upgrading,strengthen cultural inheritance and dissemination,and realize common prosperity.
张令霞;雷震洲;韩长良
丽水职业技术学院 通识教育学院,浙江 丽水 323000丽水职业技术学院 通识教育学院,浙江 丽水 323000丽水学院 教师教育学院,浙江 丽水 323000
社会科学
山区县域赛事+产业生态链体文旅融合庆元
mountainous countiessports events+industrial ecological chainintegration of sports,culture and tourismQingyuan
《丽水学院学报》 2026 (3)
40-47,8
丽水市"社科赋能山水文化名城建设"专项课题(丽社联[2025]16号)
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