中国丝绸之路体育文化现代传播实证研究OACHSSCD
Empirical study on the modern communication of Chinese Silk Road sports culture
为探究中国丝绸之路体育文化的传播情况,基于文化传播理论,采用实证分析法,分析影响丝绸之路体育文化传播的因素.研究发现:传播内容类别、传播内容质量、传播渠道与文化价值认知存在正向影响,传播内容类别、传播内容质量、传播渠道、媒体接触度与文化情感态度存在正向影响,文化价值认知、文化情感态度在传播内容类别、传播内容质量、传播渠道与文化实践之间起中介作用.提出扩大传播供给、加强传播情感支持、提升国际传播能力等建议.研究结论为提升丝绸之路体育文化传播能力提供参考.
To explore the communication of Chinese Silk Road sports culture,this study adopts an empirical analysis method based on cultural communication theory to examine the factors influencing its dissemination.The results show that:the type of communication content,the quality of communication content,communication channels,and cultural value cognition have a positive impact on cultural emotional attitudes;meanwhile,the type of communication content,the quality of communication content,communication channels,and media exposure also exert a positive effect on cultural emotional attitudes.Additionally,cultural value cognition and cultural emotional attitudes play a mediating role between the type of communication content,content quality,communication channels,and cultural practice.This study proposes suggestions such as expanding communication supply,strengthening emotional support for communication,and enhancing international communication capacity.The conclusions provide a reference for improving the communication capacity of Chinese Silk Road sports culture.
于俊利;张简;李梦
西安体育学院 体育艺术与传媒学院,陕西 西安 710068西安体育学院 体育艺术与传媒学院,陕西 西安 710068西安体育学院 体育艺术与传媒学院,陕西 西安 710068
社会科学
丝绸之路体育文化文化传播传播机制传播策略
Silk Roadsports culturecultural communicationcommunication mechanismcommunication strategy
《辽宁工程技术大学学报（社会科学版）》 2026 (3)
221-229,9
国家社会科学基金项目(25XTY001)
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